Fruitwish — Customer Interview

You have a vision waiting to be unleashed, but transforming that idea into reality can be challenging. The problem isn't taking action so much as taking actions that offer the best chance for success. Our process generates actionable and measurable goals to ultimately realize your ideas.

Our approach begins with a thorough interview (50 questions — approximately 1 hour to complete) provoking deep thought and articulation of your business goals, desired perception, brand promise, hopeful marketplace positioning, who you are, and much more. Whether you ultimately decide to partner with FRUITWISH or not, this exercise will provide invaluable insight and direction that you're free to take with you. (For general inquiries please send an email rather than completing the interview.)

Just as you've spent valuable time examining our compatibility, we also want to be certain of our fit. Rather than approaching projects as outsourced talent, we consider ourselves as an extension of our clients. For this reason it's important that we have like visions and expectations. Consider the following questions and statements before proceeding with the interview...

  1. Web standards should be adhered to because they ensure accessibility, shorten development cycles, dramatically improve maintenance, and make the web green.
  2. Since Internet Explorer (IE) is not a standards compliant browser, do you prefer other browsers such as Safari or Firefox?
  3. Design is a collaborative process that connects visitors to relevant content and solves communication problems.
  4. Do you think that rushed and highly restricted projects result in a poor outcome?
  5. A creative team should work regular business hours but if needed 24/7 , Do you agree?

Continue the interview if you answered YES to these questions...